Does your practice need a refractive coordinator?

This is one of the key topics that will be discussed at the EuroTimes Practice Management Resource Centre Workshop which takes place at the 13th ESCRS Winter Meeting in Rome on Saturday 7 February, 2009.

Dr Eckhard Weingaertner, MD, EuroEyes, Stuttgart, Germany will discuss the reasons why ophthalmologists should have refractive coordinators in their practices.

Dr Weingaertner will also address the need for adding new staff or training old and experienced staff and he will examine how doctors should involve refractive coordinators in the running of their practices.

"The primary task of every ophthalmological practice is to analyse your current practice situation," said Dr Weingaertner. "Where are you standing? Are you happy with the current situation or do you feel the need to make a change? Especially in the evolving economic practice it might seem difficult to move forward into the refractive market area, but maybe it's just about deciding whether it is right to move on now," he said.

Dr Weingaertner said when considering the recruitment of a refractive coordinator, doctors should consider how many cases they are doing, including the number of LASIK and cataract procedures.

Communications consultant Kris Morrill will also look at effective presentations through the use of PowerPoint and presentation skills and simple steps to marketing a refractive practice on a budget.

Mr Paul McGinn, BL, will also discuss the importance of using the consent process to satisfy your lawyer and refractive patients.

Further information on the EuroTimes Practice Management Resource Centre is also available on the EuroTimes website at www.eurotimes.org.