EuroTimes Practice Development Workshop in Budapest

How to incorporate premium technology into your practice in the new European environment.

Venue: Corinthia Grand Hotel Royal, Room 4

Date: Friday 12 February 2010

Time: 14.15 pm – 16.45 pm

Facilitator and MC: Paul McGinn, EuroTimes Editor and Barrister at law

Moderators: Sheraz Daya and Paul Rosen

Schedule:

14.15 Introduction and welcome
Paul McGinn, Barrister at law

14.20 The rationale for creation of a premium practice
Erik Mertens, medical director, Medipolis

14.35 The rationale for creation of a premium practice
Sheraz Daya, medical director, Centre for Sight, Corneo Plastic Unit & Eyebank,
Queen Victoria Hospital, East Grinstead, UK

14.50 "Eye Microsurgery Clinics Network: the Russian Experience"
Boris Magulyin, Deputy Director General,
S. Fyodorov Eye Microsurgery Complex State Institution, Moscow, Russia

15.05 Understanding the business side of premium technology and deciding on the cost structure of introducing and providing a premium IOL service
Trudy Larkins, Global marketing director for LenSx Laser

15.20 Strategies for communicating and marketing premium technologies in your practice
Kris Morrill, KAM Communications

15.35 The ethical pros and cons of premium technology in the European healthcare system
Paul McGinn, BL

16.05 The importance of patient-focused care
Oliver Findl, Moorfields Eye Hospital NHS Foundation Trust, London,

16.20-16.45 Top table 20 minute Q and A with all of the panellists moderated by Sheraz Daya and Paul Rosen

16.45 Conclusion