EuroTimes Entrepreneurial Masterclass with Prof Keith Willey of London Business School

“The main reason why people cannot get funded is that
they don’t deserve it."

That is the view of Prof Keith Willey BSc, MBA associate professor of strategic and international management and entrepreneurship at London Business School.

Prof Willey will deliver the inaugural EuroTimes Entrepreneurial Masterclass for Ophthalmologists on Saturday September 12 at the CCIB Convention Centre in Barcelona, Spain.

In this full day masterclass Prof Willey will discuss the steps to be mastered to manage a successful private practice. Prof Willey will present a case study based on a real ophthalmic surgery practice that is easily recognisable to the audience.
He will discuss at length the interface between the professional and commercial facets of the practice.

The masterclass will discuss a number of key issues including:

* How to react to growing demands for technology
and innovation

* How to provide value for money

* Who should lead and manage

In advance of the masterclass a short questionnaire will be circulated to all participants. The questions will include:

* Are you growing revenues?
* What are your most pressing problems?
* How do you find solutions to these problems?

The programme runs from 9am to 5pm and is limited to 50 registered delegates of the ESCRS Congress. The course fee is €200.